Servitization community

The key challenge is successfully evolving from a products-based organization to a service-oriented enterprise and doing so profitably, which is also known as the ‘servitization paradox’ problem.  Firms are in need of practical guidance, in the form of sharing best practices and management tools allowing firms to interdependently manage product and service portfolios.

In the past couple of years, we notice that firms are eager to discuss the topic of servitization, but find it hard to develop an action plan to put servitization into practice. Our ambition is to create awareness of the servitization challenges, which are both technical and organizational in nature, and more importantly, to help firms overcome these wide range of challenges by gaining, sharing, and developing knowledge on servitization.

Three key areas that our community focuses on include:

1. Predictive maintenance: predictive analytics is an important technology for servitization. By leveraging the power of predictive analytics and applying it in the service of predictive maintenance, firms are able to make progress on their servitization journey.
2. Data-driven business models: technological advancement (e.g., artificial intelligence, sensors) can ease the transition to servitization. Moreover, it enables firms to create new business models based on servitization.
3. Circular economy: servitization is perceived as an enabler of circularity. Compared to traditional business models, the value proposition in circular business models includes, next to economic gains, environmental and social value.