Parcel route to market solution that reduces transport costs and increases resilience in a retail OMNI channel logistics network- MediaMarktSaturn (MMS)



Company Name / Department MediaMarktSaturn Retail Group (MMSRG)
Contact Person

Jan Elschenbroich (Head Transportation) / Markus Mehrtens (Head Sourcing & Partners)

Location Digital / face-2-face whenever required
Study programme(s)

Operations and supply chain management

Community ESCF
Start Date

September 2021, earlier is possible

Housing arranged by company No


Yes, to be agreed

Company Description

European omni-channel retailer for consumer electronics


Project Description

Develop an optimized European OMNI channel parcel (route-to-market) solution


Goals of the Project

Reduce costs, improve resilience, maintain or improve service lead-times, meet defined/required delivery options



– Customer requirements (eg service levels)

– Routes-to-market (Current & OMNI delivery channels)

– Demand and potential for each route

– Current performance and identify gaps

– Resilience solution

– Decision variables, develop model(s) & modelling

– Analyze and evaluate results

– Costs vs Service trade-offs

    Essential Student Knowledge

    European parcel market, transportation management (routing and optimization), network modelling


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