Servitization: Success factors

Date and Time
16/09/2025, 13:30 - 19:30

Location: Vekoma, Vlodrop

This workshop focuses on the growing trend of Servitization across industries. We will hear two practical stories on how to transition from a product to switch to digital services to a transition to pay per good item/per use. What are the success factors here? Together, we will engage in the journey to understand what changes are needed for successful Servitization.

Tentative Program

• 13:30 – 14:00    Walk-in with coffee/tea

• 14:00 – 14:15    Welcome, introduction – Anne-Mart Agerbeek – Cox CEO Vekoma

• 14:15 – 14:45    Presentation Industry I
  • Intro Vencomatic Group – John Bierens CCO
  • Strategy: From Product Supplier to Supplier Total Solution
    • Customer yield comes first, not product
    • The market is changing from individual customer to integrations/investors
    • Know-how fades from the sector
    • Organizational change
    • Challenges and pitfalls
  • Examples pay per use
    • Digital services
    • New Product in New Market
    • Existing Product in Existing Market
  • Success factors

• 14:45 – 15:05    Interactive Break-Out – All participant

• 15:05 – 15:35    Presentation Industry II
  •  Journey of transition: Vekoma’s reflection on success factors – Rob Steens and Ayla Leppers Vekoma

• 15:40 – 16:50    Guided tour Vekoma

• 16:50 – 17:00    Academic contribution – Néomie Raassens Research Manager ESCF

• 17:00 – 17:15    Pitch to set up a joint project – Oscar Moers Director International Service BluePrint Automation

• 17:15 – 18:30    Drinks

Registration

Please register for the workshop by using the button below. You can comment on any dietary restrictions, or other important information.