Date and Time
07/11/2023, 09:00 - 18:00
The implementation of value-based pricing
We will focus on the implementation of value-based pricing. In particular, during the workshop we will discuss organizational decision-making on how to set prices for service offerings (e.g., what value is being offered to customers and how much are they willing to pay). Moreover, we will take an internal perspective and discuss the integration between product-focused departments (especially purchasing) and service-focused departments (e.g., sales and marketing who focus on the end user). Together, these discussions will foster critical thinking on the implementation process of value-based pricing.
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