QR HACKATHON: 2Discover Barcode opportunities in the Supply Chain

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Date and Time
11/06/2024, 10:00 - 19:00

Location: 't Wasven

Retail history was made in 1974 when the first linear barcode was scanned to make it easier for supermarkets to look up prices at the point of sale (POS). It became the general trade standard, with global specifications managed by the international organization GS1.

Why switch to 2D code?
The current linear code no longer meets the demand for comprehensive and more data on a product such as internal inventory management or operational supply chain management. Using dynamic data in a 2D code, such as information about batches (including batch numbers and ingredient information, including nutritional value and allergens), product shelf life dates, and unique product identification numbers, requires in-line coding on the product instead of pre-coded labels, far-reaching opportunities arise and the physical and online worlds are seamlessly connected.
For more information check out the presentation given during the webinar with GS1 on the transition from the EAN barcode to a 2D barcode.

By using the EAN to QR transition in a Hackathon to unlock new data, we stimulate innovation and new research/ and application areas emerge, e.g:
– Development of new business models
– Data mining
– New Planning and Forecasting models
– Better demand forecasting and progressive insight into the chain
– More efficient stock management
– Traceability
– Link with ESG
No doubt the output of the Hackathon will yield more interesting applications.

Together with TKI Dinalog, we will host this QR HACKATHON: 2Discover Barcode opportunities in the Supply Chain.

Tentative program
10:00 Welcome by Remco Dijkman and start the plenary session
10:30 Keynote speaker – experiences of an inspiring company at the vanguard (to be announced)
11:15 Start Hackathon: generate a lot of ideas – Jannie van Andel and Edwin Wenink
12:45 LUNCH
13:30 Explain and start workshop: Development Business Models – Oktay Türetken, Baris Ozkan, Konstantinos Tsilionis
14:00 Workshop: work with peers to create a Collaborative Business Model (CBM) with insight and support from talented TU/e students
15:30 BREAK
15:45 Follow-up workshop: present your Collaborative Business Model to the audience and jury
17:15 Wrap up and choice of business model by jury
18:00 Closing event by Remco Dijkman

The jury will be formed by:
Company (to be announced)
Montijn van de Ven, PhD student Eindhoven University of Technology
Bram Broeks, GS1
Bas van Bree, TKI Dinalog
Tom van Woensel, ESCF

Register before June 1st
Will you as a specialist, be interested in a best-in-class approach for the entire supply chain and eager to participate? Please sign up for the hackathon (mandatory). Places are limited.


Please register for the workshop by using the button below. You can comment on any dietary restrictions, or other important information.


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