Date and Time
15/11/2022, 12:00 - 18:00
Giving the customer what the customer wants – understanding customer preferences and adapting supply chain decisions accordingly
In modern supply chains, customers usually have the choice among multiple providers. For example, multiple grocery retailers have stores in proximity to a customer. It is often not clear what drives a customer’s choice, customers may choose based on brand preferences, price differentiation, or distance, to only name a few. For companies, it is paramount to understand how their customers choose providers, and adapt their decision accordingly. In this workshop, we will look at challenges and solution approaches for improving our customer understanding, and subsequently our decision-making using examples from academia and practice.
More info soon!