Date and Time
24/05/2022, 12:00 - 18:00
Adopting different touch-points
It is common that firms use different touch-points to engage with their customers. In this workshop, we will explore which touch-points are more valuable (and when) in terms of improving revenues and customer retention. For example, retailers can benefit from online and brick-and-mortar stores in parallel, while logistics service providers can benefit from differentiating between 2PL, 3PL, and 4PL customers with increasing levels of customer contact. We will use real-life cases and scientific research to discuss the implications of adopting different touch-points in both B2C and B2B settings. It will be an interactive program where participants will also take part in break-out sessions and learn from each other.
Shaping the Future of Customer-Driven Transformation
In breakout sessions, we will also look into the future, and establish a future research agenda with all CDT and ESCF members. We will explore new project and workshop ideas that are interesting for multiple members, and this will allow us to interact more in the upcoming months and years.
Registration
Please register for the workshop by using the button below. You can comment on any dietary restrictions, or other important information.Bookings are closed for this event.
