Customer-Driven Transformation: Adopting different touch-points: when is it worth it?

Customer-Driven Transformation: Adopting different touch-points: when is it worth it?
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Date and Time
24/05/2022, 12:00 - 18:00

Location: tbd


Adopting different touch-points: when is it worth it?

It is common that firms use different touch-points to engage with their customers. In this workshop, we will explore which touch-points are more valuable (and when) in terms of improving demand, customer retention, and conversion. We will use real-life cases and scientific research to discuss some examples in both B2B and B2C contexts.

More info soon!