Nike, Inc. is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. For the fiscal year ended May 2012 global revenues were $24bn.

Nike’s athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Considerable emphasis is placed on high quality construction and innovation in products designed for men, women and children. Running, cross-training, basketball, soccer, sport-inspired urban shoes, and children’s shoes are currently the top-selling product categories. Nike also markets shoes designed for tennis, golf, baseball, football, walking, hiking, outdoor activities, skateboarding, bicycling, volleyball, wrestling, aquatic activities and other athletic and recreational uses.

Nike also sells sports apparel covering most of the above categories. Nike apparel is designed to complement its athletic footwear products, feature the same trademarks and are sold through the same marketing and distribution channels. Footwear and apparel are often marketed in “collections” of similar design or for specific purposes.

Nike also sells a line of performance equipment under the Nike brand name, including golf clubs and balls, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, and other equipment designed for sports activities. Nike also has agreements for licensees to produce and sell Nike branded products.

Nike’s wholly-owned subsidiaries include other brands like Converse & Hurley International.

Nike sells products to retail accounts, through Nike-owned retail stores, and through a mix of independent distributors and licensees, in over 160 countries around the world.

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About ESCF

The European Supply Chain Forum (ESCF) is the premier Operations and Supply Chain Competence Center in Europe. We connect internationally ambitious companies with a focus on long-term partnerships. The ESCF offers an excellent opportunity to share problems and solutions in the area of Operations and Supply Chain Management. Members are able to share their thoughts with and learn from other multinational companies. We provide a global, interactive platform and facilitate joint projects and research. ESCF excels in SCM talent development and life-long learning.

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  • Process industry (chemical and other)
  • Pharmaceutical industry / Health Care
  • Capital goods industry, especially service parts logistics
  • Retail & Internet / E-commerce
  • Consumer packaged goods
  • Mass assembly
  • High-tech (consumer electronics, semiconductors, contract manufacturing, communications)
  • Logistics service providers



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