News & events

De-hyping the hype

19 September, 2017 -
13:30 to 19:30
Eindhoven University of Technology

Thinking about the modern economy is over and over influenced by new hypes - many of which have a technology root. In the past we have seen the e-commerce hype, which has led to a bubble burst around the turn of the century. E-commerce, or rather e-business in modern terms, has proven since to be an essential element of contemporary business that cannot be underestimated in about every domain. The development of RFID was a next hype, which has not lived up to predictions of deeply game-changing effects, but has proven simple, usable technology by now. We are in mid of the big data hype (and several variations on it), and new hypes like blockchain have announced themselves. In this workshop, we will have a critical look at business hypes in general, dissecting (de-hyping) them towards understandable phenomena - both from technology and business perspectives. Then we will have a closer examination of one or two new hypes to assess how these will influence the business world of tomorrow. More details about the workshop program will be revealed one month before the workshop date: hypes come and go fast.

About ESCF

The European Supply Chain Forum (ESCF) is the premier Operations and Supply Chain Competence Center in Europe. We connect internationally ambitious companies with a focus on long-term partnerships. The ESCF offers an excellent opportunity to share problems and solutions in the area of Operations and Supply Chain Management. Members are able to share their thoughts with and learn from other multinational companies. We provide a global, interactive platform and facilitate joint projects and research. ESCF excels in SCM talent development and life-long learning.

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Target industry sector

  • Process industry (chemical and other)
  • Pharmaceutical industry / Health Care
  • Capital goods industry, especially service parts logistics
  • Retail & Internet / E-commerce
  • Consumer packaged goods
  • Mass assembly
  • High-tech (consumer electronics, semiconductors, contract manufacturing, communications)
  • Logistics service providers

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